The data-as-a-service software solution provider debuts new branding emphasizing its powerful logistics optimization and analytics platform.

MADISON, WI (April 16, 2019) – RateLinx, an award-winning and recognized thought-leader in logistics software, today announced their corporate re-brand to focus on the power of their globally scalable supply chain solutions. A new emphasis is placed on the core competencies in the RateLinx ecosystem and the ability to accelerate clients’ supply chains. The revised branding includes a new logo, website, and positioning.

RateLinx’s new branding and messaging empower the company to stand-out in an increasingly crowded field of solution providers. Shippers small-to-large can now quickly see the benefits of RateLinx’s sophisticated yet easy to implement solutions. Companies can still leverage the company’s experienced staff through a collaborative and consultative implementation process.

“Industry-leading technology has always been at the core of RateLinx. We wanted to emphasize our unique approach and comprehensive portfolio to fit companies of all sizes,” said Shannon Vaillancourt, President and CEO. “As the landscape continues to drive priority on supply chain optimization, our approach to process and technology is unique. With tailored products and services meeting the demands of any shipper in any vertical, our new brand strategy showcases our ability to serve the entire logistics lifecycle.”

The new RateLinx branding delivers real clean, new visuals depicting the company as innovative and approachable. New messaging speaks to the core competencies of their technology that provide real cost-reductions and actionable intelligence amid a rapidly changing technology landscape. RateLinx accelerates any customer’s supply chain and provides real competitive advantages to its customers.

Please visit to explore the new website. More information on the rebrand can be found in the post Delivered: New RateLinx logo and website.

About RateLinx

Founded in 2002 and based in Madison, Wisconsin, RateLinx is an award-winning and values-driven team of innovative thinkers in supply chain software and consulting. The company’s integrated data platform connects shipping, track and trace, and payment data to create one unified framework—giving customers insight into their complete logistics lifecycle. RateLinx connects all company logistics data and delivers actionable intelligence to reduce costs, optimize strategies, and provides a competitive advantage.


Cory Comer
[email protected]